Nutricare Business
 
Strengths & Track Record
When OE's Nutricare business started in 1989, sales were US$0.8 million. By 2005, Sales had increased to US$38.3 million, with major sales coming from 4 brands: Karihome, Babecare and Ostricare and Vitaglow.
 
Nutricare's success can be attributed to following strengths:
  1. An efficient sales force with proffesional detailing, listing, planning and negotiation skills.
  2. An experienced and high-caliber marketing staff providing sound marketing strategies, product training and support to sales teams.
  3. Access to over 800 outlets through a strong and balanced coverage of the Taiwanese market with extensive distribution channels covering military and government official welfare centers, drugstores and baby specialty stores. OE also boasts strong wholesale agencies covering the supermarket sector.
  4. Effective price support procedures.
  5. Quick and reliable delivery services facilitated by OE's three well-managed warehouses located in Northern, Central and Southern Taiwan.
  6. Proven customer service with experienced, professional nutritionists who provide technical, management and product training to cutomers. OE's experts are also available to the general public through OE's toll- free customer care lines.
 
Strategic Intent
Partnership
  1. Strategic partnerships with OE's suppliers to provide product development, marketing and sales of products with localized brand names.
  2. OEM - arrangements to produce OE brand names and products.
  3. Promotion of brand awareness and sales of principals' brands.
Marketing Portfolio
  1. Product - baby and adult nutritional products: including cow's milk, goat's milk. infant food infrant cereal and other nutrition-related products.
  2. Channels - brand penetration into different selected distribution markets: e.g. drugstores, baby-care stores, supermarkets, military and government official welfare centers, etc.
  3. Brands - manufacture's brad as well as private brands.
  4. Promotion and advertising - allocating a significant proportion of revenues for investing in product and brand promotion and advertising.
 
 
 
Malaysia
Orient Europharma (M) Sdn Bhd
33, Jalan U1/30, Seksyen U1,
40150 Shah Alam,
Selangor,
Malaysia.

Tel: 03 5569 5405
Fex: 03 5569 5404
Email: enquiry@karihome.com.my